About Us

Collaborative Effort

The Brain Game was born when the Director of the Wisconsin Council on Children and Families spoke to the Rotary Club of La Crosse, WI. She was excited to spread the word of new, cutting-edge research into early child brain development. More than ever before, scientists discovered that proper stimulation of children in the first three years could play a huge role in growing a healthy brain.


Interested in getting this information into plain English (and later Spanish), which regular parents could use, a coalition was formed. This group effort involved pediatricians, early childhood development experts, neonatologists, in partnership with two major medical centers, local schools, and parenting resource agencies.


After two years of research, the first book was published. Since that time, every new parent in the La Crosse, WI area has received a free copy. The book has been purchased for use by major city charities, medical centers in many states, and service clubs across the US and Canada. It has even been translated into Spanish. Now in its third edition, it has been substantially revised after surveys, follow up studies with pediatricians, and much feedback from parents.